The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. clicks, visits, form fills) and profile (e.g. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. CTAs should be loud and clear, to tell visitors what to do next.
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