Remove Blog Remove Conversion Rate Remove Efficiency Remove Salesforce.com
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

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Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Adobe Experience Cloud Blog

For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.

Marketo 48
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research).

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Some statistics show email conversion rates increase up to 300% when video is included. Promote your online videos across all marketing channels – on social media sites, your blog, as well as personal and corporate profiles. Increase downloads of marketing collateral with a video-enabled landing page.

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How to win in B2B with Artificial Intelligence

Rev

I’ll bet improving the efficiency of B2B sales and marketing is way down the list. Improving the ability of B2B buyers and sellers of complex solutions to find each other more efficiently will make the world a better place. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: Marketing Insider Group, StoreYa Blog. Owned by Salesforce.com. Showcase reviews: Marketing Insider Group, RazorSocial, StoreYa Blog. ” — AppStorm. Google Review Count: 145. 4) Desk.com.

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How to win in B2B with Artificial Intelligence

Rev

I’ll bet improving the efficiency of B2B sales and marketing is way down the list. Improving the ability of B2B buyers and sellers of complex solutions to find each other more efficiently will make the world a better place. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on.