Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

JUNE 3, 2013

Content creators can now think of themselves as publishers. We are publishers. It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1. Optimize content for multiple channels. Set program goals.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. You have likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Content marketing takes work. Content marketing takes work. Authenticity Is Key. Do your homework.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 21, 2014

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Before you press that publish button, take a look at your content. Find your audience.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JUNE 26, 2015

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Content is not managed as a strategic asset.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100