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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Who writes the blog, you ask?

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Do You Know When to Create and When to Curate?

Convince & Convert

The RSS feed is: [link]. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. If you could do a Skype call with any living person, who would it be? Listen Now.

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Using Social to Put the “Culture” back in “Agriculture”

Convince & Convert

Jamie van der Molen , Community Manager at Dairy Management Inc. , This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. The RSS feed is: [link]. The blog has an interesting level of complexity with the range of topics it covers. The blog mirrors this range of topics.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. The RSS feed is: [link]. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Listen Now .

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How to Take Charge of Your Personal Brand

Convince & Convert

The RSS feed is: [link]. People who work in social media – community managers, strategists, VPs of social media, etc – face a real risk in the next few years of being pigeonholed as “ that social media person.” Their internet guy suggested they start a blog so people could write comments. Listen Now .

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

The RSS feed is: [link]. “I am not a community manager.” ” His new blog at GregGerik.com aims to take advantage of that new paradigm. ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. .” From Cision , a free online content marketing kit.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

The RSS feed is: [link]. From the Monsanto blog to the America’s Farmers campaign, the social media team makes sure to address negativity while also creating positive content surrounding the brand. ” If you could do a Skype call with any living person, who might that be and why? Listen Now . Tweetable Moments.