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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. For example, on the paid side, many of our clients get a much lower cost per lead (CPL), and consequently CAC, with paid social over paid search.

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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)

Metadata

Communities and podcasts are good examples. I’m going to type this in all caps, so you don’t miss it: DON’T CHASE THE COST PER LEAD (CPL). Suppose you have two campaigns: CPL of Campaign A: $100 CPL of Campaign B: $200 Conventional wisdom would have it that you’d optimize toward campaign A, right?

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LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks.

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LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

I love reading great writing, which is what we aim to deliver consistently on this blog. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result.

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

ConvertKit

She started blogging and creating designs in 2009 and hasn’t looked back, fashioning interactive courses for beginners, a design community, and partnering with brands. “I Putting the emphasis on community first means that her entire business model revolves around best serving her ideal customers. Image via Bonnie Christine.