SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
Brightedge
MAY 7, 2021
Some off-page SEO strategies include backlinking and guest blogging. CTR while a paid ad only receives a 10% CTR. This can be due to click fraud. Competitors may see your ad and click into it to inflate the number of clicks on your ad costing your company more ad spend.
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