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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Some on-page SEO tactics include optimizing image alt text and title tags. Some off-page SEO strategies include backlinking and guest blogging. 93% of digital marketers are investing in paid ads. Leveraging SEM generates traffic, clicks, leads, opportunities, etc. CTR while a paid ad only receives a 10% CTR.

SEM 69
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What is Negative SEO?

SmartBug Media

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. The site gets dropped once Google surmises the site’s owner may be trying to “game the system.”. What does Google say about Negative SEO?

SEO 66