SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
Brightedge
MAY 7, 2021
Some on-page SEO tactics include optimizing image alt text and title tags. Some off-page SEO strategies include backlinking and guest blogging. 93% of digital marketers are investing in paid ads. Leveraging SEM generates traffic, clicks, leads, opportunities, etc. CTR while a paid ad only receives a 10% CTR.
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