Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. These companies typically eschew TV advertisements, relying instead on direct marketing like content marketing (Glossier, in particular, has perfected the method with its blog Into the Glossier) and targeted advertisements on platforms like Google and Facebook. The digital cold war.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. This includes advertisements viewed on connected TVs, over-the-top (OTT) devices, and linear addressable TV.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. This includes advertisements viewed on connected TVs, over-the-top (OTT) devices, and linear addressable TV.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

NOVEMBER 30, 2018

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer). Google owned 75.8%

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. According to eMarketer , 93% of video watchers in India watch Youtube. Video marketing will continue to grow in 2020 & so will be the use of YouTube. According to Statista , 81% of 15-25-year-olds in the US use YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. ” Michael Brenner regrets asking me for my thoughts for a blog post. (Oh

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

By using this AI writing tool (or others, such as Byword or SurferAI), marketers can quickly generate relevant content – for ad campaigns, email campaigns, blog post writing – without having to manually search for content ideas or create new content from scratch. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126