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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent.

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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Increase Quota Attainment By Up to 100%? It’s Possible with Dynamic Sales Territories

6sense

That might’ve been frequent enough before buying teams increased in size to up to 20 members , and widely diversified their research sources, including blogs, social networks, SaaS review sites and many others. According to Gartner, they usually spend only 5% of their decision-making time speaking with a salesperson. .

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . If you want your SDRs to excel and empower them to achieve more success, you need to invest in sales enablement tools and equip them with top-quality B2B data.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Crystal is a Chrome extension that analyzes millions of online data points and assessment tools to show you a prospect, customer or co-worker’s personality on their LinkedIn profile so you can communicate more effectively with them. Buyer Intent Data. Buyer Enablement. Make your website a robust resource for buyers.