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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) Alexa share represents “percent of global Internet users who visit this site”.

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Marketing Content That Sells

The Effective Marketer

You can leave a response , or trackback from your own site. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? You can follow any responses to this entry through the RSS 2.0

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. You can leave a response , or trackback from your own site. Blog at WordPress.com. Like Be the first to like this post.

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Email Tips for the New Year Part I

Anything Goes Marketing

This is very easy to do and worth testing Use the search engine optimization terms that drive the most traffic to your site within your subject lines. Consider using social media sites like Facebook and MySpace to grow your lists. I just realized that I waited too long to blog as I have a bunch of tips saved up.

Tips 100
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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

To use the logo in reverse (white on blue site header) we had to nearly double the letters’ width. Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. And I got burned. All logos are shown at 1.5 inches wide.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. If you look at Hive9’s Web site, you may wonder whether I’ve sent you to the right place. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. I thought so.)

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.