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Inbox Insight
OCTOBER 27, 2023
Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data.
Oktopost
MAY 23, 2022
Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Essentially, you customize your marketing strategy based on their online behavior, needs, and interests. Internal Data.
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Adobe Experience Cloud Blog
APRIL 3, 2015
Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. This often stems from the uncertainty they have about how to predict their web investment’s impact on their marketing objectives. The Web as a Strategic Channel.
The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.
The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)
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