Chris Koch

APRIL 9, 2010

A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. We want readers of our SMEs’ blogs to see them as experts. If that’s the case, great. Stop reading. Show your age.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

AUGUST 23, 2011

The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Gone are those annoying blogs from the early days that just posted links to other stuff. In this sense, G+ looks more like the blogging platform Tumblr. And we all know how Tumblr has taken off, right?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Gone are those annoying blogs from the early days that just posted links to other stuff. In this sense, G+ looks more like the blogging platform Tumblr. And we all know how Tumblr has taken off, right?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. It’s okay to link to news items or interesting blog posts, but chances are that many others have already done the same thing. Contextual. Responsive.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100