Chris Koch
OCTOBER 16, 2009
Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. The blogs are an integrated part of the corporate marketing strategy and are usually hosted on the corporate website.
Chris Koch
MARCH 26, 2010
One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. And while marketers can create some social media content, they can (and should) rely on their subject matter experts (SMEs) to create most of the stuff that’s going to build trust and relationships with customers.
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Chris Koch
MAY 27, 2010
I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. If you’re trying to stay on top of B2B marketing trends, you should be reading both of these blogs.
Chris Koch
OCTOBER 14, 2011
Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader).
Chris Koch
OCTOBER 14, 2011
Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader).
Chris Koch
AUGUST 23, 2011
It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. There are only two types of content in social media. One of the reasons that Twitter is compelling is because its content is so short.
Chris Koch
AUGUST 23, 2011
It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. There are only two types of content in social media. One of the reasons that Twitter is compelling is because its content is so short.
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