Webbiquity

DECEMBER 11, 2013

What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content Marketing Strategy Guides. The number of Google searches for the phrase have increased 400% since January 2011.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Any piece of content you create can be hosted on your website or blog.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Blogs, Slideshares, and Infographics. Check out their blog to see how the pros do it. It’s not rocket science.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In In fact, if you're highly experienced, you probably do all three at once.).

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 5, 2016

All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. Image credit: HubSpot. Is your Content Boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Optinmonster

NOVEMBER 15, 2022

Here’s an example of an OptinMonster campaign offering a lead magnet: Right away, users can see they can get 12 proven strategies for converting abandoning visitors. This is true whether you run a small blog, podcast, membership site, or full-on eCommerce website. What Is a Lead Magnet? What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

JUNE 22, 2015

And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts.

Top of Funnel 28

Top of Funnel Campaigns Landing Pages Content Marketing 28