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B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Top Rank Marketing

We extend our heartfelt soon-to-be autumn congratulations to each of the B2B marketing leaders featured in this eleventh edition of B2B Marketers on the Move, and extend our thanks for those who have shared insightful B2B marketing career advice. Balance advocating for your career aspirations and staying open to unexpected opportunities.

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16 Content Marketing Books (and a Bonus Essay) That Should Be on Your Summer Reading List

Content Standard

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. It correctly diagnoses the core problem plaguing most businesses, which is a lack of listening (and a surplus of ego!). Helpful but not condescending. Direct without preaching. Honest but not sugar-coated. Embrace a persona.

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Better Social Selling, an Interview with Jill Rowley

markempa

Have you ever wondered about how you can leverage social selling for better lead generation and business development? Writers Note: The transcript has was edited for publication. The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. Jill: Sure, Brian. It’s frightening.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. Image credit: Migaspinto. Level 1: Feed Google. Image credit: Mcapdevila.

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Humans of Marketing: Erik Bowitz

Conductor

This conversation has been edited for length and clarity. I was working part time for a startup based out of Taipei, Taiwan, it was a really small team. It’s a good feeling to be part of a team, and to be contributing to a very visible, measurable bottom line impact on a business. ” That’s pretty good.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. The Lead Machine’s strength is Rich Brooks’ empathy for the small businesses his agency, flyte new media, works with daily.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Why Isn’t My Business Appearing in Google Local Search? + Moving Your Business without Disrupting Local SEO Rankings. + Why Working with Competitors Can Be Good for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Actionable Steps to Improve Local SEO. Actionable Steps to Improve Local SEO.