5 Vanity Metrics Your Marketing Team Should Be Wary Of
ANNUITAS
OCTOBER 15, 2020
These metrics disregard whether or not you’re reaching the right people at the right time in their buying process and they give you no actionable data to inform strategy adjustments. . Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Brand Awareness.
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