article thumbnail

5 Vanity Metrics Your Marketing Team Should Be Wary Of

ANNUITAS

These metrics disregard whether or not you’re reaching the right people at the right time in their buying process and they give you no actionable data to inform strategy adjustments. . Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Brand Awareness.

article thumbnail

The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

We need to move from batching and blasting to AI-driven, lookalike audiences. Six months ago, we debuted Marketo Content AI , which applies machine learning to the content delivery process. Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Need Design Thinking and How to Use It

Convince & Convert

At its worst, it feels like a tone-deaf opera singer blasting away in our ears. Because we’re entering an age of natural language interfaces and believable human-machine interactions, we have opportunities to extend the voice and elastic nature of conversation far beyond the reach of any individual department.

Design 108
article thumbnail

Amazon and Email Marketing: Servers in the Ether

Goolara

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all.

Amazon 45
article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

Modern IT infrastructure also means your warehouse can be digitized to rely more on robotic processing automation (RPA) instead of humans. So you’ll often be told to increase your site’s speed or optimize for mobile or improve the checkout process. Price elasticity = (percent change in quantity demanded) / (percent change in price).

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

Modern IT infrastructure also means your warehouse can be digitized to rely more on robotic processing automation (RPA) instead of humans. So you’ll often be told to increase your site’s speed or optimize for mobile or improve the checkout process. Price elasticity = (percent change in quantity demanded) / (percent change in price).

article thumbnail

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand.