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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. B2B is a blast – I love it. I’ve known Ryan Phelan a long time. Have fun, my God.

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

In reality, direct mail is simply being asked to do more than it is capable of doing. In reality, direct mail is simply being asked to do more than it is capable of doing.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

should be a blast! Can’t wait to hear the telechat. Rich Sloan. says: July 9th, 2008 at 11:56 am. chad, it’s a great little read with a big impact. i’m jumping on the call momentarily. says: July 9th, 2008 at 3:32 pm. have you ever heard/read of the book “the hand&# ?

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. It is so not about us marketers.

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WMC Interviews: Janine Popick

WebMarketCentral

This is great for organizations that send out email blasts on an irregular or ad hoc basis. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. WMC: How do you market and promote your business?