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Smashmouth Marketing

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Sales & Marketing Leadership Conference

Smashmouth Marketing

The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0 There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Test" should be the mantra, so companies can figure out what works best for them. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Test” should be the mantra, so companies can figure out what works best for them. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn.

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Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Don't get me wrong, sales leaders have run forecast calls and pipeline calls for years, discussing deals and working on progression. The difference is now we have a lexicon, a way of describing opportunities and where they are in the progression of the sales cycle in a consistent manner.

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Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

Don't get me wrong, sales leaders have run forecast calls and pipeline calls for years, discussing deals and working on progression. The difference is now we have a lexicon, a way of describing opportunities and where they are in the progression of the sales cycle in a consistent manner.

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

link] mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 is all about the Buy Cycle not the Sales Cycle. (I I responded) damphoux : @mark3803 : @brianjcarroll a sales guy waiting for high BANT score is losing opportunity. Good sales people can help create BANT. Do you agree?

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 is all about the Buy Cycle not the Sales Cycle. (I damphoux : @mark3803 : @brianjcarroll a sales guy waiting for high BANT score is losing opportunity. Good sales people can help create BANT. Do you agree? I responded).