best Purchase Related Topics 
Marketing Interactions
OCTOBER 15, 2021
83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. The best thing we can do is empower marketers to address them—and help other teams do so, as well. Edelman/LinkedIn ). Each of the core revenue teams has a role to play.
Marketing Interactions
OCTOBER 8, 2020
Your sellers don’t know how to use specific content to best advantage. Rain Group’s Virtual Selling Skills and Challenges Report finds the top five influences on buyer purchase decisions include: Notice that not one of these is “show me your product features.” Content is all about product features; none that helps sellers show value.
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Marketing Interactions
AUGUST 15, 2022
With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. We’re still focused on our products and brands as the best option—for everyone who will listen. This role is now more important than ever. We promise, but then dangle the contract in front of them.
Marketing Interactions
APRIL 26, 2022
Perhaps the best way for B2B marketers to use personalization is to focus on empathy. And that’s one of the best returns on the investment you make in content available in a B2B complex purchase. Think about how they might “feel” about the situation/problem they’re confronting.
Marketing Interactions
JULY 31, 2022
If we intend to help our buyers, but our buyers are intent on being self-reliant, only they don’t know what they don’t know, then our job is to provide guardrails that guide them toward making the best decision.
Marketing Interactions
OCTOBER 5, 2022
By renewal time your customer should have solved the problem they had before purchase. Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. – Here’s what’s in a winning why stay story….
Marketing Interactions
MARCH 8, 2017
B2B buying – at least in relation to complex purchases – is not decided by one person, but rather negotiated within groups or buying committees. And the purchase is pretty hefty so the CFO will need to approve a budget reallocation to pay for it. Will the purchase affect the workflows or processes of other departments when implemented?
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