Marketing Craftmanship

MAY 13, 2020

Although most company CEOs or owners would never consider operating without a website — which serves as the modern-day storefront — many of them over the years have confessed to me that they see no tangible connection between their website or social media and tangible business outcomes, such as lead generation, increased sales or new accounts.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

FEBRUARY 16, 2017

Conference sponsors do their best to prevent this type of guerilla marketing.). Sometimes lightning actually does strike: you’ll make a connection at a conference that eventually leads to new business. Simply enjoy the camaraderie, the golf / tennis / beach, and the nightlife…and hope for the best.

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Marketing Craftmanship

NOVEMBER 17, 2011

PROCESS CONSISTENCY – Firms often start out with the best intentions to communicate regularly with target audiences, but lose momentum for two reasons: they’ve not assigned adequate resources, or they are not truly committed to the program. Senior management must make CRM a priority. They believe their putt will drop.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

AUGUST 18, 2017

In the hands of people lacking those communications skills, desktop publishers generated materials that, at best, were ineffective, and often hurt their company’s brand reputation and sales efforts. The error of many desktop publishers?

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

SEPTEMBER 18, 2020

Despite best intentions, many people who join gyms in January are likely to drop out in February, and many other new members will drop out within the next few months. Countless research studies also suggest that many people who lose weight will regain all of those pounds within a year, and likely add more.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Craftmanship

APRIL 2, 2015

Conference sponsors do their best to prevent this type of guerilla marketing.). Sometimes lightning actually does strike: you’ll make a connection at a conference that eventually leads to new business. Simply enjoy the camaraderie, the golf / tennis / beach, and the nightlife…and hope for the best.

Conference 100

Conference Tactics B2B Marketing Planning 100

Marketing Craftmanship

DECEMBER 22, 2015

CEOs and their marketers are best served, and their blog is most likely to succeed, if senior management understands its function, benefits and limitations, and is 100% committed to a very long relationship. Posting frequency drops from weekly to monthly to quarterly.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100