B2B Memes

MAY 31, 2012

The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” In my defense, I argued that SEO is a losing game.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. Used well, it can give information an appeal and interactivity that even the best prose cannot match. But the fact that I want to do it reflects the power and beauty of infographics.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

JUNE 18, 2012

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it.

Curation 100

Curation Aggregators Act-On Guidelines 100