Industrial Marketing Today

MARCH 17, 2011

Here are some suggestions for repurposing existing content to make them reader-centric while driving lead gen and sales for your company: Drive traffic back to product pages on your site by turning Frequently Asked Questions (FAQs) into individual “how-to” blog posts.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

NOVEMBER 3, 2011

Here are some suggestions for repurposing existing content and quickly turning them into blog posts that are more reader-centric: Convert your Frequently Asked Questions (FAQs) into individual “how-to” blog posts. Compile individual posts and comments into a comprehensive white paper or a “Best Practices Guide.”

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Truth: That’s just the tip of the iceberg! Myth: Nobody reads all that content.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Ardath Albee, CEO of Marketing Interactions, Inc.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60