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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

Eloqua 100
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Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

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Upcoming Lead Management Events

LeadSloth

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell.

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B2B Pay Per Click Advertising

LeadSloth

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. There is no set amount of fields that are best. We have never found microsites to be a good investment of our time. do you find most effective?

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Impressive Marketo User Summit

LeadSloth

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Global Marketo Roll-Out.

Marketo 100
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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Steve Woods, CTO, Eloqua ( @stevewoods ). The Contributors. Erik Bower , Co-founder, Marketbright.