Cintell

APRIL 30, 2019

Creating personas using attributes, characteristics and interests is a necessary step to effectively segment and identify the right customers. Learning their evolving interests and preferences will provide key insights into when and how to effectively engage with them.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. ” “I just refreshed our buyer personas and want to use them more effectively.”

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Engages buyer earlier and more effectively. SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Her Philosophy: The best marketing advice she’s heard: Never be afraid to fail. Customer-centricity is a competitive advantage! Here’s one of their stories: . It’s not done in a one or two-day workshop.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 28, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

DECEMBER 20, 2019

This split personality disorder dictates that B2B buyers are interested in some form of personal gain (being seen as a hero for finding the solution and experiencing a degree of actualization or receiving praise for a job well done) while helping the organization find the best way to solve a problem. Identify a Big Hairy Problem.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

NOVEMBER 11, 2015

That same studied shows 77% of personas deemed “extremely” or “very effective” are based on new external insight. Talking to those outside of your organization helps to shine a light on the unknowns surrounding specific issues and problems.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100