Parse.ly

AUGUST 3, 2023

You can set up Campaign Tracking to: View email newsletter engagement Monitor traffic from specific social accounts and posts Assess ROI from paid acquisition and sponsored content Determine the most effective sources for pushing traffic to your channels Read our guide to UTM best practices for getting the most out of your Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

APRIL 5, 2018

Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Google Analytics.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.". Media Buying Tips. Strategize.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. The Criteria for "Bad Ads". Here’s a quick summary of the findings: Ads that Interrupt. Remember those taunting countdowns we opened with? 3 Ways to Make Your Ads Better.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Litmus

OCTOBER 18, 2023

The best and most accurate data is the data that your subscribers volunteer to give you. Start monitoring your emails today with Email Guardian to be the first to know if future email client updates put your email at risk. Learn more What else can marketers do? If you’re not already, make zero- and first-party data a priority !

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Hubspot

JULY 10, 2019

Once you've determined the metrics you want to track for your ad, it's time to find the best ad tracking method for your purposes. Best for: Cookies are ideal when you want to serve a user ads aligned with their web browsing activity, or retarget them with ads for products they've demonstrated an interest in. DoubleClick Ad Tracking.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51