Directive Agency

MAY 20, 2020

For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Although this gives the best estimate of your TAM.*. Key page visitors. That is a basic example but truly shows you how massive your TAM can be.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). The AQL is the clearinghouse for capturing, cleansing, scoring, and routing the best inquiries to downstream functions.”

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Content goes far beyond blog posts.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 22, 2016

With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48