Buy, Product and Segmentation - B2B Marketing Zone

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). If your marketing is great but your product is bad, that, ultimately, means your marketing is bad, too.” – Carla Johnson.

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Peer-to-peer B2B Marketing Trends Sales Qualified Leads

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

With split testing, you can try two different experiments, each targeting a different segment of your customer base. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. The best way to select relevant metrics is to work backwards.

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B2B Marketing Zone

Paul Gillin

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

How to Calculate Social Marketing ROI

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