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Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?
Industrial Marketing Today
MAY 26, 2010
But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
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Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Industrial Marketing Today
JUNE 22, 2012
I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Michael Clark, Vice President, Marketing and Public Relations at American Arbitration Association said that the best marketing advice he ever received was “Sales keep you in business.
Industrial Marketing Today
JUNE 12, 2010
You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This was second only to downloading product data sheets. Have you struggled to answer that question?
Industrial Marketing Today
MARCH 23, 2012
That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. They are online doing a significant amount of their initial purchase-related research long before they will contact or engage with your sales team.
Industrial Marketing Today
JULY 1, 2010
There is a big difference between what B2B customers say they want and what really drives their purchasing decision. Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. That was the key finding of a research study done by McKinsey & Co.
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