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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Eloqua and CMO.com helped coordinate survey information.

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Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. I’m more of a snob. I still believe that.

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Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. I’m more of a snob. I still believe that.

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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. They also recently launched a business-to-business paid product. “A

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. At best, this kind of approach will result in you getting lucky once in every thousand or so lead touchpoints. Qualify leads, to identify the best prospects. Assessing the market need.