B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. These survey findings demonstrate the importance marketing leaders place on increasing revenues from existing customers.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 30, 2014

This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. So after years of being forged in the fire of small budgets and high risks, my hardened IT team came up with several guidelines for finding the technology solutions that marketers love.

Work Management 48

Work Management Marketing Management Practices RFI 48

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. So, the marketing technology landscape has grown by an astounding 6,521% since 2011.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SalesChoice

OCTOBER 24, 2016

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. How to Contact Us.

Marketing AI 20

Marketing AI RFI Marketing Management Ideal Customer Profiles 20

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Speak to your marketing peers to find out who is using which CDP vendor and why. Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 110

Work Management Marketing Management Vendors RFI 110

WebMarketCentral

JUNE 7, 2005

How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP."

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. And that number is only growing. You’re spoilt for choice.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. How do you narrow down ‘the one’ from all the tools on the market? Yes, that many. Let’s help you out! But first….

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98