Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ). Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

SEPTEMBER 30, 2010

Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Twitter, identi.ca, Jaiku, etc.).

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. Email Marketing Research and Stats.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Digital B2B Marketing

APRIL 7, 2011

Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. It lives on, its very existence reducing the effectiveness of your brand campaign. Click rates live on for a simple reason.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100