ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

DivvyHQ

AUGUST 7, 2018

Their owned audience is nothing more than their existing customer list. For example, a startup or SMB that has one product and a narrow target audience may not have to dig too deep into segmentation outside of separating active customers from not-active customers. This may not be a big deal in certain circumstances.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It’s important to establish a benchmark. It will tell you how many leads were actually closed into paying customers. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

DECEMBER 17, 2009

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Customer interviews can help with understanding the true impact of issues. Get Content. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. The bottom line: do what makes sense for your organization, and creating your strategy starts with listening to what your customers and prospects are saying about your company, your competitors and your industry.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. ” After publishing these campaign videos through Vidyard, Cetera is able to track how long people are staying engaged with the videos.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Heinz Marketing

JANUARY 22, 2018

We’ll publish similar highlights here for upcoming episodes. So that flagship service is our AI sales assistant, and that AI sales assistant becomes part of our customer’s sales or marketing team. Recent Guests: Jim Keenan ; Joanne Black ; Aaron Ross ; Josiane Feigon, Meagen Eisenberg , and Trish Bertuzzi.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Zoominfo

AUGUST 7, 2018

Customer relationship management (CRM) platforms aren’t strictly sales tools. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Conduct surveys to measure brand awareness, generate product feedback, and uncover customer buying trends.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Conduct surveys to measure brand awareness, generate product feedback, and uncover customer buying trends. Additionally, publishing the results from original research can position your organization as an authority within your industry.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). How it helps: monitors and tracks customer relationships. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Manage your sales process with custom pipelines and workflows.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69