Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. They don’t explain or educate. Then we can share more information. Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. It can be difficult to pack much educational punch in pieces that are shorter than 500 words. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Content marketing isn’t just a business blog.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

chiefmartech

AUGUST 20, 2018

The crucial “ops alliance” between marketing, sales and customer service. ” Monique Bonner , SVP & CMO of Akamai will share her experience Developing a Martech Strategy that Serves Your Customers & Business. Marketing Track: Advancing Customer Experience. productivity, automation, ROI).

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. Frequency (Do they consistently publish great content?). If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Golden Spiral

NOVEMBER 20, 2020

and build better customer communities. Um, we really take a lot of pride in serving the education market, especially in 2020 and beyond where things are just changing by the minute. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62