KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. The Email Marketing ROI Calculator is an excellent, useful tool (an elaborate form) even if you never get the benchmark information. But it also presses us to only ask for the information we truly need. That’s lead information.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

JANUARY 11, 2013

You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Keep in mind; the typical blog post title of “the 3 most important…” or “10 tips.” Rebel Brown's blog Phoenix Rising.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

APRIL 26, 2017

According to CMI’s 2017 benchmark survey , over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. I always press interviewees to tell me their impression of our content and what they’d do to improve it. These skills matter.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

DealSignal

FEBRUARY 26, 2024

B2B Email Marketing Benchmarks Before we jump into best practices and examples, it’s important to cover the common benchmarks used to measure success in email marketing. This benchmark is critical. Improving Email Deliverability Out of all the email marketing benchmarks, deliverability is one of the most critical figures.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52