Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Here are our Trailblazers’ tips on making the most out of click data: Harral: “Monitor your data consistently to make the most of your click metrics.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

APRIL 4, 2024

Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity. Personalization accuracy.

Multi-Touch Attribution 90

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 90

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Through numerous tests, we discovered our audience valued highly-relevant suggestions directly on product pages rather than offered during checkout, and in doing so, we upped average purchase value. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Through numerous tests, we discovered our audience valued highly-relevant suggestions directly on product pages rather than offered during checkout, and in doing so, we upped average purchase value. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

When online information is as vast as the oceans, finding the right waves to surf is crucial. In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52