behavior work 
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APRIL 10, 2024
Lead scoring helps sales and marketing teams navigate handoffs by providing a quantitative approach to qualifying leads: assigning a predetermined number of points to a lead based on certain characteristics or behaviors. For example: Junior employee downloaded an introductory guide to your general area of expertise?
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FEBRUARY 16, 2024
We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. The second is figuring out how to make those lead nurturing campaigns work harder. Here’s a few ideas: Segmented product recommendations. Not bad, right?
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APRIL 26, 2024
You won’t only sell to those kinds of companies — just like you’ll hit the segments surrounding the bullseye during a game of darts — but you’ll prioritize them in your lead scoring by assigning them the highest points. The whole framework hinges on the relative importance of each piece of information or behavior.
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DECEMBER 7, 2023
Your team uses tricky workarounds to bypass processes that aren’t working. A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. Behavioral tracking and reporting. Lead scoring and segmentation.
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NOVEMBER 27, 2023
Thankfully, marketing automation removes much of the work involved by allowing marketers to set up rules indicating which behaviors and characteristics qualify contacts to be automatically entered into a certain group. As you work to get aligned, connect with your sales team and consider asking the following questions.
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OCTOBER 6, 2023
If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. For example, say you provide B2B products and services. 10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability.
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SEPTEMBER 25, 2023
Read on to learn how working together for a common goal can align sales and marketing teams. But it helps every team prioritize their work and their budgets, and get better at their jobs. Of course, the quality of a lead isn’t just based around what company they work for or what their title is.
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