The Effective Marketer

NOVEMBER 30, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? How are you changing your customers and your prospects behavior?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JUNE 7, 2012

In it, VisionEdge Marketing President Laura Patterson demonstrates how to use “fit” and “behavior” metrics to rate your leads. Behaviors, on the other hand, are observable actions that show where the prospect is in the buying process. Next, decide on metric behaviors for each one of the incremental buying process actions.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

MAY 24, 2012

15% are using behavioral targeting. When asked about which practices are part of their email marketing efforts, the answers showed that: Only 67% of respondents do basic segmentation. 52% engage in regular list cleaning. 48% encourage the sharing of content in their email messages. 26% use content personalization. The ROI of Email.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

NOVEMBER 18, 2011

It’s all in your head and you basically have to decide if your company’s brand will be an extension of your own personality and behavior or if you’ll give it a different twist. If you are a one-person shop, going through this exercise is faster.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

APRIL 26, 2012

3: The behavioral characteristics of the recipients and their incentives for sharing the message. According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable. 2: The structure of the social network .

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JANUARY 19, 2012

I like Gerald Zaltman ’s explanation that “ The correlation between stated intent and actual behavior is usually low and negative ” which also reminds me of an episode of Mad Men where Don Draper chastises a hired researcher to do a focus group for one of their clients, see below. And why is that?

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JUNE 1, 2012

Map out more complex nurturing flows based on different types of customers, products, and behaviors. What types of content do you need to create? What messages make sense based on different buyer stages and personas? Rinse and repeat. Where to Go From Here.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100