Influencer Marketing: Just how Mature is the Industry?
Onalytica B2B
OCTOBER 11, 2017
Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush. Why the gold rush?
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