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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

PTG provides an extensive summary of four key features that can help showcase products, increase repeat sales, raise the average order value, and incentive shoppers to buy more. . Product-focused features — The heart of any good online shopping experience is the merchandise. Source: Plum Tree Group. Source: Plum Tree Group.

eCommerce 141
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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Focus on merchandising: Make sure it’s easy to find products on your site, and that your products are displayed in a way that’s visually appealing. Successful ecommerce merchandising includes intuitive product categories and search filters that are easily applied for price and product features.

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Overcoming Integration Pains Seamless Odoo Development Solutions

Valasys

This article delves into the typical integration hurdles, with a unique emphasis on warehouse management, and introduces VentorTech as the final method to surmount these barriers. Such inefficiencies effectively disrupt inner operations and jeopardize well-timed order achievement, impacting patron pride.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce Marketing Cloud

Raw material shortages, logistics barriers, and challenges in the labor market, in which workers fight for better pay and the digital economy uproots traditional roles, have put a strain on retail operations and, consequently, on consumer shopping experiences. This is by far the largest increase we have seen in our data.

Cost 98
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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

.” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. Remove all barriers from their shopping journey. Get A Free Consultation. The solution?

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The Definition of Omni-Channel Marketing – Plus 7 Tips

Adobe Experience Cloud Blog

Regularly review the experience your customers go through in order to research, purchase, and connect with your products. Test the experience by placing orders, interacting via all available channels, submitting a support case, and more. Are there any unnecessary barriers? Does everyone have a delightful experience?

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Think about it: If you called a company yesterday to report a defect in something you ordered, and then you chat them the next day about needing return instructions, you'd expect the person you're talking with to have access to previous interactions and know which product you’re sending back. This is important for two reasons.