Everything Technology Marketing

FEBRUARY 26, 2013

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

The Point

OCTOBER 30, 2013

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. Sure, strictly speaking, it’s one more step, but it’s not much of a barrier.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Lake One

JULY 21, 2020

That might include new tech that automates existing processes, more reliable supply chain partners, software to update an antiquated process. For example, new software can drastically change the day-to-day operations of whole teams, a new supplier might require new equipment and big expenses in training. We’d be lost without it.

B2B Sales 52

B2B Sales Top of Funnel Design Marketing Websites 52

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. The faster you get the leads in the system, the sooner you can follow-up.

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

PureB2B

MARCH 22, 2017

Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Email marketing is very much alive. Automate Your Email Marketing. The Nature of Marketing Automation.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

PureB2B

MAY 15, 2017

In the same way as Facebook Messenger bots , interactive information access chatbots serve as a tool to share your brand’s content. Language Barrier. For example, you’re selling SEO services. They shouldn’t be seen as promotional tools for your brand or product. Interactive Information Access Chatbots. Spam Messaging.

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

The Point

MARCH 3, 2010

But prospects in a nurturing program are different, clearly, because they’ve already engaged with your company and expressed some level of interest, if not in your product specifically, then at minimum in solving the issue or problem that your product or service addresses.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.”

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Brand awareness?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. Integrations are a must for you: Mailchimp has over 258 integrations with multiple softwares. 7) Automizy.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. What’s making a comeback? Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Madison Logic

NOVEMBER 14, 2023

Incorporating account-level insights into lead scoring removes this barrier and makes it easier for sales to understand and engage these committee members more effectively. Not everyone is ready to completely transform from a lead-based to an account-based approach.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

The Point

MARCH 26, 2010

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. But I’m glad I found the time.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. Is marketing moving to a subscription based model? Outsourcing marketing talent Do we see the same trend developing for outsourcing of talent?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Lead Liaison

MAY 31, 2017

The Task Manager also includes an information card, providing all details for the Deal and Prospect associated with the task. Salespeople and sales managers can access everything they need within one platform without ever having to leave the task window, saving sales managers and salespeople an incredible amount of time.

Work Management 48

Work Management Lead Liaison Marketing Management CRM 48

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

PureB2B

MAY 22, 2018

But, getting quality leads can be costly. A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. The Foundations of Lead Quality. These are unique to your business and your target market’s profile.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48

PureB2B

MAY 22, 2018

But, getting quality leads can be costly. A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. The Foundations of Lead Quality. These are unique to your business and your target market’s profile.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62