article thumbnail

A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Instead, it highlights the collaborative potential of humans and AI. Wouldn’t it be an amazing power to have?

article thumbnail

Event compliance: busting 5 myths in the pharma industry

SpotMe Blog

But it shouldn’t be a barrier to innovation. Pharma companies based in Europe can sometimes be audited in terms of data processing. Include a consent clause within the event contract if contents will be shared in order to define the conditions and frameworks. This may include time for travel under certain conditions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get the Most Out of Triggered Emails

Sharpspring

With progressive profiling, fields will only display if the info for that specific field is unknown. Triggered emails can be constructed so that, if condition A is true, then content A is inserted into the message; if A is not true, but B is true, then content B is used, and so on down the line.

article thumbnail

How to Get the Most Out of Triggered Emails

Sharpspring

With progressive profiling, fields will only display if the info for that specific field is unknown. Triggered emails can be constructed so that, if condition A is true, then content A is inserted into the message; if A is not true, but B is true, then content B is used, and so on down the line.

article thumbnail

The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

In fact, ⅓ of 100 KOLs surveyed by a medical affairs solution company recalled a time when their patient’s clinical condition worsened because they were absent from the hospital to attend a pharma event. However, this should not be a barrier to using event technology.

article thumbnail

Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

It’s also worth noting that the longer-tailed the keyword, the average bids to appear top of page with that keyword are usually cheaper since the term is likely less competitive. It’s difficult to state a blanket range of costs that long-tail keywords can have, as it varies tremendously based on the industry of the terms.

article thumbnail

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

You can display ads based on the content a user is viewing. Along the same lines as creating persona-driven content, brands should be working barrier content directly into their landing pages. Barrier content addresses barriers that could potentially prevent a user from converting. Brandon Seymour, Beymour Consulting.

PPC 59