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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . 8 Ways Marketing Automation will Boost Your Productivity. Create Fully Automated Welcome Programs. Automate Omni-Channel Campaigns .

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How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

NetLine

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. That handover process between marketing and sales is crucial.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

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The State of Agencies 2020

BenchmarkONE

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services.

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Best Growth Hack Strategies for B2B Companies

SalesIntel

Once you understand how to accelerate your growth, you’ll have a competitive advantage in the market. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. 6 growth hacks for B2B companies.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?