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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 22, 2013 [Barriers, CRM] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Data outside the CRM structure, such as detailed Web behaviors, will remain separate.) One part of the argument is that the platform itself lets small vendors break through the credibility and scalability barriers that have historically protected large enterprise software vendors. Here are my observations.
| | ONPATH
NOVEMBER 19, 2010 [Barriers, CRM] Social CRM - How some companies are using it.
Yesterday we hosted an event titled: Social CRM: What is it? Our panelists had a candid discussion about the merits of Social CRM. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Lauren Carlson , a CRM Market Analyst at Software Advice , recently wrote an article titled: Social CRM, FTW!: Case Study.
NOVEMBER 22, 2013 | CUSTOMER EXPERIENCE MATRIX
[Barriers, CRM] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
JUNE 20, 2013 | THE FORWARD OBSERVER
[Barriers, CRM] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
MAY 30, 2012 | VIEWPOINT
[Barriers, CRM] PowerViews with Andrew Gaffney: Tipping Points & Differentiators
MAY 15, 2012 | MODERN B2B MARKETING
[Barriers, CRM] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
FEBRUARY 9, 2012 | CUSTOMER EXPERIENCE MATRIX
[Barriers, CRM] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
JANUARY 3, 2012 | WORKFACE
[Barriers, CRM] Web 4.0: The Era of Online Customer Engagement
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| | MODERN B2B MARKETING
MAY 15, 2012 [Barriers, CRM] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. We equip our customers with the tools to align contact information with global company data to deliver insight integrated directly in their CRM. What do you do?
| | THE FORWARD OBSERVER
JUNE 20, 2013 [Barriers, CRM] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that. If marketing and sales sit together at work, it helps communication dramatically. Here''s how to do it.
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 9, 2012 [Barriers, CRM] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. If the real barriers to success are creating content and identifying appropriate programs, then technology must address those directly. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not.
| | LOOPFUSE
JULY 6, 2010 [Barriers, CRM] The Value in Free Marketing Automation
The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. The model works for them, at the cost of the consumer ( your arm, and your leg ). So allow me to rain on the price-gouging parade. Forever. « Previous Post Why Free?
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WORKFACE | TUESDAY, JANUARY 3, 2012 [Barriers, CRM] Web 4.0: The Era of Online Customer Engagement
You proactively work on your customer experience strategy. Social Customer Relationship Management (SCRM) has been a developing science over the last three years with the goal of integrating social media systems in the web-based CRM system. Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. From a commercial standpoint social connections can both bring us closer together with customers, but can also be a barrier to commercial transactions. The one constant is change. You will be left behind. MORE >>
VIEWPOINT | WEDNESDAY, MAY 30, 2012 [Barriers, CRM] PowerViews with Andrew Gaffney: Tipping Points & Differentiators
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others. Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Stay Tuned MORE >>
LOOPFUSE | THURSDAY, SEPTEMBER 18, 2008 [Barriers, CRM] Introducing Rollover Credits
Introducing Rollover Credits September 18th, 2008 by Roy Russo Today, LoopFuse announced a dramatic change in the way our pricing model works. As customer of our munchkin-loving-competitors will notice, they are hindered by the artificial barrier to growth in usage, seats, and support cases, leading to lost sales opportunities and increased costs. We’ve alwaysÂ maintained that our product is the most full-featured and easiest-to-use marketing automation suite on the market. LoopFuse has always maintained strong partnership ties with it’s customers. They fire. MORE >>
MARKETING INTERACTIONS | WEDNESDAY, JUNE 7, 2006 [Barriers, CRM] CRM Effectiveness Improves with Experience - Marketing Interactions
The alternative being to take a look at your customers enterprise wide and then provide a composite experience based on what works for a percentage of them. The kicker is to have certain interactions update the CRM system so you have a system of record for the customer. Webservices make integration easy to accomplish and should go a long way in eliminating huge costs traditionally associated with aligning disparate systems and removing the silo barrier issue that has plagued many companies in the past. How much experience does your CRM initiative promote? MORE >>
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