Barriers Buyer Need CRM Salesforce.com 
ViewPoint
MAY 30, 2012
Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like.
Customer Experience Matrix
SEPTEMBER 23, 2010
A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Their buyers need more than traditional marketing automation features.
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