Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
ClickZ
JANUARY 2, 2021
Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. The AR move and ad spend boost.
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