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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. The AR move and ad spend boost.

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Social media personalization: The opportunity and risks to consider

Sprout Social

What is social media personalization and why are marketers prioritizing it? If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it.

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Structured vs. Unstructured Data: Differences, Uses, and More

TrustRadius Marketing

Structured data has a relatively low barrier to entry for management and analysis. percent of businesses are investing in big data and artificial intelligence for the growth of their businesses and brands. This fascinating piece demonstrates some of the ways Tiktok is gathering, classifying, and using data.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself, how would adding “being impeccable” to your personal and professional core values change what you do, and how you do it. Not easy, but oh, how necessary. Each has merit.

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9 B2B Marketing Trends to Watch in 2020

Circle Studio

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

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Web Accessibility Law You Should Know in 2022

TrustRadius Marketing

Similar to Title II, you cannot deny services through lack of accommodations or barriers to public buildings. Not having a wheelchair ramp can be classified as denying service, as can having bushes blocking the wheelchair ramp. Title III: Public Accommodations.