Digital B2B Marketing

JANUARY 12, 2012

However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Here are a few common metrics for B2B marketers and ways some businesses influence the metric without driving long-term results.

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. How will the benefit of this influence be reflected in your business? You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. How will the benefit of this influence be reflected in your business? You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 1, 2011

B2B salespeople are looking to talk to people that influence or make decisions for business purchases. Businesses do not make decisions. People make decisions on behalf of businesses. So why all the fuss about B2B being B2P (business to person)? In contrast, major business purchases often go through the ringer.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

MAY 22, 2012

Does Your Content Create A Barrier? In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

AUGUST 9, 2011

Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers. Sell the Value.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

FEBRUARY 2, 2012

Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. Notably, there is no CAPTCHA or similar barrier to signing up for TMC’s newsletters. Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks.

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

MARCH 31, 2011

This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Treated well, it is a key competitive advantage and a barrier to entry for newcomers in your market. Don’t believe me? Let’s put some numbers on it what marketing to your audience is worth. Put a dollar value on the audience you have.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100