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Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. If the results of your campaign aren’t visible in Salesforce, the campaign wasn’t successful.
Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.
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Vidyard
OCTOBER 7, 2013
With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
Customer Experience Matrix
AUGUST 21, 2009
.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.
Lead Liaison
OCTOBER 10, 2017
If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. You can’t just rely on sending them an email blast; there’s a good chance they won’t even read it. For contacts, it’s important to use nurture campaigns that are relevant. Not at all.
Customer Experience Matrix
JULY 1, 2016
This is a primary difference from conventional marketing automation products, which deliver email and often other types of messages directly. Web site actions, including banner ads, modals, popups, and sliders, can be executed by YesPath itself, using its Javascript tag to identify visitors and display messages.
WebMarketCentral
DECEMBER 8, 2008
These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. It's also fully integrated with Salesforce.com.
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