Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native ads receive 53 percent more views than traditional display ads. eMarketer ). Sharethrough ). billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

APRIL 12, 2019

Are ad blockers the end of display advertising? At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. This could be considered a worrying statistic for online marketers. However, the statistics suggest otherwise. in 2018 , succeeded only narrowly by TV.

Display 61

Display Advertisements Advertising Effectiveness 61

Outbrain

APRIL 20, 2020

These are native ads, and they’re a great way to drive traffic to specific blog posts without resorting to intrusive banner ads. Native advertising is a paid method of marketing using ads that fit seamlessly into the layout of the website where they appear. Don’t be one of the 74 percent left behind.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

QuanticMind

FEBRUARY 21, 2019

Consider these statistics: Users spend on average 69% of their media time on smartphones 57% of users say they won’t recommend a business with a poorly-designed mobile site. Google Ads, social media platforms, and other advertising networks are constantly coming out with new ad-types designed for mobile devices.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Outbrain

MARCH 31, 2021

In honor of native advertising’s 10th birthday, we’ve rounded up 21 native advertising statistics that demonstrate the power of the fastest-growing digital marketing tactic in 2021. Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. Consumers look at native ads 53% more than display ads.

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Hubspot

MARCH 1, 2016

The content was informative, and while it was clearly an ad for Orange is the New Black, the article itself wasnt promotional. The statistics point to native advertising’s continued growth. 53% of users say they would look at a native ad over a banner ad, and they are 18% more to show purchase intent.

Advertisements 28

Advertisements Advertising Advertorials Paid Search Agency 28

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Bonus Statistic. Regardless, here’s a bonus statistic just for you.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45