Bannerflow

APRIL 12, 2019

Time and time again we hear the question ‘isn’t display advertising dead’? Yet display advertising is not going away. Indeed, digital ad spend is actually increasing ! So why do brands think that display advertising is no longer effective? And how can they increase the effectiveness of their own ads?

Display 61

Display Advertisements Advertising Effectiveness 61

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native ads receive 53 percent more views than traditional display ads. IAB 2018 Video Ad Spend Study ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Outbrain

APRIL 20, 2020

These are native ads, and they’re a great way to drive traffic to specific blog posts without resorting to intrusive banner ads. Native advertising is a paid method of marketing using ads that fit seamlessly into the layout of the website where they appear. Don’t be one of the 74 percent left behind.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

QuanticMind

FEBRUARY 21, 2019

Consider these statistics: Users spend on average 69% of their media time on smartphones 57% of users say they won’t recommend a business with a poorly-designed mobile site. Google Ads, social media platforms, and other advertising networks are constantly coming out with new ad-types designed for mobile devices.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Outbrain

MARCH 31, 2021

In honor of native advertising’s 10th birthday, we’ve rounded up 21 native advertising statistics that demonstrate the power of the fastest-growing digital marketing tactic in 2021. Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. Consumers look at native ads 53% more than display ads.

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Hubspot

MARCH 1, 2016

This native ad was a win because it was appealing to an audience that would enjoy both the article content and the show, and it was displayed in a platform that made sense. The content was informative, and while it was clearly an ad for Orange is the New Black, the article itself wasnt promotional. It’s projected that 8.8

Advertisements 28

Advertisements Advertising Advertorials Paid Search Agency 28

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Bonus Statistic. Regardless, here’s a bonus statistic just for you.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45