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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). For example, in the human resources (HR) technology space, Human Resource Executive is a traditional trade journal.

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Inbound versus Outbound Marketing

TrustRadius Marketing

TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. Blogs, SERP, social media, and newsletters people sign up for are common examples of this. You will find endless helpful articles, blog posts, newsletters, and more going over which of these may be best for you.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. Many association websites have resource sections.

Paper 100
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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Frankly, strong shelf placement and decent in-store ads supported by print campaigns and some word of mouth was a reliable strategy for launching a blockbuster product. It just took significant staff resources and enough lead time to generate momentum. The entire landscape has changed. According to D!gitalist

Demand 129
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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

Here’s the takeaway: Produce each content piece in part as an experiment – and give it all the promotional resources you can to help it succeed. The team quickly created banner ads and social posts that clicked through to information about the breach and a soft product sell. A print and digital quarterly magazine.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

Matt Heinz: So they, based on knowing the IP address, and knowing the sort of profile of the individuals, they can put your message into remnant banner ad space across the web. I’m going to put offers in those banner ads, and I’m going to measure them based on how many people click on them.”